Your audience is waiting

We all want to be heard, acknowledged and valued for who we are and what we do. That’s one of the reasons we talk to and spend time with our friends, co-workers, and others who value our skills, abilities, and talents.   In essence, we all need an audience.  Blogs are a good example. We blog with the intent of developing an audience. One that’s passionate about the topics we write about, will follow us and share their thoughts with  So what is an audience?  In regard to writing,  an audience is a  group of people who can be reached through  TV, radio, newspapers, conferences, meetings,  book signings,  social media, blogs, etc.  The object is to develop a following of people who like your work,  interact with you, spread the word and buy your book/s

But how do you build an audience?  That’s a good question and there’s varied opinions on how to do it.  I don’t claim to be an expert as I’m still working on developing an audience myself.  But one thing I know is what works for someone else, may not work for me or you.  So I’ve been doing some research and discovered that social media seems to be on the top of the list when it comes to developing an audience.   But it takes time and you have to be consistent and persistent, which means you need to learn how social media works, then make it work for you.

I wasn’t a big fan of social media or blogging and didn’t care about developing an audience.   Several years later,  I  read an article about it and realized I’d made a huge mistake. I’d missed out on the chance to develop an audience that would have been very substantial by now. But that mistake taught me a huge lesson, one I’ll never forget.  Now, I had to start over.   I needed to put myself out there, be professional, be active on social media and develop a brand new audience. . which require a lot of patience, time and energy.   However, I’ve recently found something that makes being active on social media a lot easier.   It’s called Buffer.      Buffer allows you to manage all your social media sites from one place.  It’s easy to use, you can sign up for a free account and if you like it you can upgrade to the next level.   I highly recommend checking it out, especially if you’re just getting started with social media.

There’s a lot of different ways to develop an audience besides social media.  I  recently watched a youtube video by a young lady who used WattPad to develop an audience for her book and the numbers she gave were impressive.  So I decided to check it out for myself and signed up for two reasons.  1.  The opportunity to reach a much larger audience. 2. Post my work{ no critiquing required}  3. Read other peoples work.  I’ve come realize that as a writer developing an audience is vital and even critical since my goal is to be an author and eventually have an audience that can’t wait till the next book comes out.   I’m not sure how long that will take, it might take a lifetime but I  believe it’s worth the investment.    If you’re serious about being a writer, you need an develop an audience, how you develop that audience and the tools you use, are entirely up to you.  But don’t wait until your book is done or ready to submit to an agent or publisher, do it now!  your audience is waiting . . . go out find them!

J. Wallace